Join the Conference
Join us at Marketing 4 IT
Marketing for IT (Mk 4 IT) is the only marketing conference dedicated to the IT companies from Romania. Organized as a one-day event, it brings together both the marketing and HR specialists working in the Romanian IT companies and the young entrepreneurs from this domain.
The theme chosen for the second edition is “Employer Branding & Product Marketing, Arts You Can Master”, as in the current, extra competitive market, a traditional approach is simply not enough when it comes to attracting and retaining new employees or winning new clients. Extra creativity and ingenuity is a must in order to stay on top. MK 4 IT aims to provide marketers with the necessary “weapons” to win the game.
The event will be structured on two panels, one focused on the challenges and the opportunities brought by Employer Branding and the other on best Product Marketing practices, both at a national and an international level. There will also be a keynote on how to attract and retain the highest performing employees, as well as a section dedicated to workshops.
During the conference the professionals working in the IT sector will have the opportunity to find out straight from marketing and HR specialists working in the leading companies from these fields which are the most innovative trends, techniques and tools that can be used in order to promote IT brands and products.
Employer Branding
Product Marketing
SPEAKERS
PROGRAM
23rd February 2017, Impact HUB Cluj-Napoca
We are waiting for your arrival, ready to meet you, greet you and seat you. You can catch a first glimpse of the speakers, get in touch with them and immortalize the moment at the cheer up photo booth!
Time to get serious. Victor Gavronschi, Loopaa’s CEO, and Călin Biriș, Loopaa’s Digital Director, will chase away the chill from your frozen bones with their warm welcome.
What do you want to know about Employer Branding? Which are the challenges you’re encountering? Do you know what opportunities are waiting for you? We hope you have all your questions at hand, now is your chance to find the answers you were avidly looking for. Our guest speakers are more than willing to share their knowledge. Don’t be afraid to ask them!
What do you want to know about Product Marketing? Do you employ different strategies for local and for international product launches? Are you encountering any difficulties, of any kind? We hope you have all your questions at hand, now is your chance to find the answers you were avidly looking for. Our guest speakers are more than willing to share their knowledge. Don’t be afraid to ask them!
Coffee time, hurrah! Let’s get you energized, you want to be fully awake for the next part, you don’t want to miss a word. Word!
Employer Branding is one of the hottest topics at this moment. Online Marketing is a must. But how much influence does Online Marketing have when it comes to maximizing the Employer Branding efforts? Find out from Laura Gregg, Media Solutions Consultant at LinkedIn Dublin.
Hopefully, we quenched some of your thirst for knowledge. Now, it’s time to satisfy your physical hunger. We invite you to grab a meal together, get to know each other and get in touch with our speakers.
14:00 – 15:00 Anto Onaca, Engager – The source of power behind your brand (hint: it has to do with engaged employees)
15:00 – 15:15 Coffee break
15:15 – 16:15 Laura Bîrhală – Why learning culture is crucial in employer branding
16:15 – 16:30 Coffee break
16:30 – 17:30 Sorina Bradea, RoMarketing – Employer Branding 101 – best practices
17:30 – 18:00 Dragos Gheban, Catalyst Solutions – Data driven Employer Branding in IT&C
14:00 – 15:00 Mircea Vădan, MVP Academy – Product Marketing 101 – from concept development to launch
15:00 – 15:15 Coffee break
15:15 – 16:15 Anca Bundaru, Bitdefender – How to develop a product launch at international level
16:15 – 16:30 Coffee break
16:30 – 17:30 Tănăsescu Dan, Ubisoft – Marketing strategies for IT Products & Games
See the aftermovie of the 2015 edition
REGISTER
*Zoom In is a HR Development Conference, organised by Azimut Happy Employees in this April
venue
Impact HUB Cluj-Napoca
Building A, No. D, Gării Street,
No. 21, Cluj-Napoca